The music industry is a complex business, and most of the time we don’t get to see all that goes into the production, marketing, label business, etc. There are a lot of people that work behind the scenes with your favorite artists and producers that play a huge role in the bigger picture of a musician's career, and a record label's success. Being an A&R is a role many people may not understand, but that didn’t stop Joshua Hall from moving to Los Angeles to make his dreams a reality and begin working in the music industry.
Joshua is now an A&R for The Revels Group and co-founder of Undeniable Management Service. He also picks up the camera to help with videography, on top of directing videos and doing digital marketing as well. But let's take it back to before the success.
Like many people in their 20’s, Joshua's initial interest in music and hip hop in particular was Soulja Boy and T-Pain. Joshua started out doing videography and photography as a way to crack open the door to the music industry, and be backstage at concerts where he would then network and create opportunities for himself. Him and his business partner Jonathan Hicks, would go to shows together and work at their hometown studio developing and beginning to manage artists. Joshua said this was his favorite part of the journey, coming up with someone that was your business partner from the beginning and now making things happen at a high level.
After growing success in management and various opportunities in the industry, many people close to Joshua still don’t understand what he does. When asked about a common misconception people had about him or what he does, he said: “It’s definitely my family, they just don’t understand it, which is ok because they grew up the traditional way with school then going straight to work so I get it but my Mom thinks I’m a producer in LA and I try to tell her what I do but she doesn’t get it yet lol.”
Joshua Hall has one of the coolest success stories in the music industry that I've seen, and is a great example for people that have a dream and are willing to work hard to be different and stick with it even when people might not understand. He reminds me of Lyrical Lemonade founder and director Cole Bennett, and will be someone to watch out for. He values quality relationships, and doing what you love and what makes you happy, which has brought him to where he is with all that lies ahead of him as well.